CEO, Emotive Analytics (United States)
Paul Conner is CEO of Emotive Analytics, a consumer research firm devoted to assessing the emotional dynamics of consumer behavior. Since 2005, along with Dr. Keith Payne, Mr. Conner has been developing and conducting studies using implicit association techniques. This includes the most current uses of IE Pro Technology, a non-reaction time based approach. Mr. Conner’s works and thinking have been published in Quirk’s, QRCA Views, and Marketing News as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. Furthermore, he has spoken at AMA, QRCA, MRA, IFT, IIeX, Path to Purchase Institute, Design & Emotion Society, and CTAM conferences and events.