Co-founder & CEO, Merchant Mechanics (United States)
Matthew Tullman is co-founder and chief executive of Merchant Mechanics. In the service of the company’s impressive roster of blue chip brand marketing, retail and creative agency clients, Mr. Tullman continues to pioneer the development of new techniques and resources for the advancement of the firm’s consumer research, consulting and data mining practices. His research background includes original studies of visual perception, spatial navigation, shopper behavior, consumer affect and decision making. He has published findings in prominent academic journals, while his commentary and insights have appeared in numerous business publications including the Wall Street Journal, Crain’s New York Business, Marketing Research Magazine, Progressive Grocer and Chain Store Age.