Marjorie Reedy IIeX NIMF 2015 Marjorie Reedy, Merck

Director of Digital & Consumer Innovation, Merck (United States)

Marjorie Reedy is a seasoned market research professional with expertise in the pharmaceutical, over the counter and consumer packaged goods sectors. Currently, as Director of Digital & Consumer Innovation” at Merck, Marjorie specializes in identifying innovative market research solutions to bring the voice of the patient and the customer to life. Since assuming this role, Marjorie has developed and socialized within Merck a range of “Best Practices” for using Market Research, including non-conscious implicit response technologies, to inform and optimize communications to the healthcare professional and patient communities. Marjorie is the Merck Ambassador to The Advertising Research Foundation (ARF), and a member of Healthcare Businesswomen’s Association (HBA), Pharmaceutical Marketing Research Group (PMRG), and Pharmaceutical Business Intelligence and Research Group (PBIRG).

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