Kristian Gravelle IIeX NIMF 2015 Kristian Gravelle, Astra Zeneca

Director, Insights & Analytics, Astra Zeneca (Canada)

Kristian Gravelle is a seasoned marketing research professional focused on extracting actionable insights to shape brand strategies.  He has over 15 years of Marketing, Marketing Strategy and Insights experience at various companies, including Rothmans, Benson & Hedges, Cadbury Adams and Kraft Foods. Kristian is currently Director of Insights and Analytics at Astra Zeneca.  He was recruited to elevate the role of insights and analytics within the organization and bring forward Best-in-Class marketing strategies and analytics tools and techniques.  His impact has led to deep ownable insight work and development of key processes leading to impactful marketing strategies. Kristian also sits on the Board of Directors of the MRIA and is a recipient of a number of research awards, such as the David Ogilvy ARF awards and MRIA Excellence in Research Awards.  Kristian has also spoken at a number of conferences on Insights, Research Methodology, Big data, and Marketing Strategy.  He holds a Master’s Degree in Organic Synthesis and an MBA from the University of Ottawa.

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