Professor of Psychology, University of North Carolina (United States)
Keith Payne is Professor of Psychology at the University of North Carolina, Chapel Hill with a Ph.D. in psychology from Washington University in St. Louis, MO. His primary area of study is social cognition, specializing in automatic & unconscious thought and implicit techniques, notably developing the Affect Misattribution Procedure. Dr. Payne’s research, which has won the International Social Cognition Network Early Career Award and the SAGE Young Scholars Award, has been covered in a variety popular media including Blink, Scientific American Mind, Ladies Home Journal, and National Public Radio. Furthermore, along with Dr. Bertram Gawronski, Dr. Payne is co-author and editor of the Handbook of Implicit Social Cognition.