John Trenholm, Toys “R” Us

Director of Consumer Insights, Toys R Us (United States)

John Trenholm leads the consumer insights group at Toys “R” Us and Babies “R” Us.  His team drives the voice of the consumer through the broad organization – marketing, merchandising, operations, product development and more — with pragmatic and action oriented insights.  His experience building and reinventing insights teams as well as being part of evolving organizations has had a strong influence on his passion to find faster, more cost effective, and more impactful ways to solve insights challenges.


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