Joan Lewis IIeX NIMF 2015 Joan Lewis, Joan M. Lewis LLC

Principal, Joan M. Lewis LLC (United States)

Joan Lewis is a uniquely qualified strategic consultant and advisor.  She was with Procter & Gamble (P&G) for 27 years, serving most recently as the Senior Vice President and Officer of Global Consumer & Market Knowledge.  The Consumer & Market Knowledge organization comprises over 1,100 research professionals, who work across deep consumer insight, expert market understanding, and consumer analytics. Included in Joan’s accomplishments are creating P&G’s shopper understanding capability, instituting the company’s ROI program, and re-developing Brand Building principles and practices.  Joan was recognized by Advertising Age magazine as one of the “Top 25 Women to Watch” in 2010 and by the Greater Cincinnati YWCA as a “Career Woman of Achievement” in 2014.  She currently sits on the Boards of Directors for comScore, Vitamix and EYC. She also has her own consulting company, Joan M. Lewis LLC.  Joan is a graduate of Miami University and lives in Cincinnati, Ohio.

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