Jim Berling IIeX NIMF 2015 Jim Berling, Burke Institute

Managing Director, Burke Institute (United States)

Jim is the Managing Director of Burke Institute and a member of the senior management team at Burke, Inc. He has been conducting research and consulting with clients on qualitative and quantitative research projects for more than 18 years. His primary area of expertise is in moderating, effective communication, turning insights into action through storytelling, and online qualitative research for companies in the financial services, healthcare, industrial equipment and consumer packaged goods industries.

Jim also has a passion for teaching as he has traveled to more than 20 different countries around the world speaking at conferences, trade shows and leading on-site customized client programs. He has conducted more than 100+ training sessions combing both client and company specific seminars.

Prior to joining the Institute, Jim directed the marketing and insights group for a start-up computer software company that introduced a variety of new products for the business-to-business and consumer marketplace. He also worked for the brokerage division of a major financial services company.

Jim’s academic background includes an MBA in Marketing and Finance from the University of Cincinnati and a BA in Economics from Washington University in St. Louis, Missouri. He currently serves as the Chair for the MMR Advisory Board for Southern Illinois University Edwardsville. He has also written and published articles for Quirk’s Marketing Research Review and other industry related publications.

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