VP, Global Marketplace Insights, Prudential Financial (United States)
Amy Marcus is Vice President at Prudential in Global Strategic Research, leading research for the Individual Life Insurance and Annuities businesses. Prior to joining Prudential, spent 10 years in Global Marketplace Insights at American Express, leading Consumer and Small Business card research teams. Her research informed the successful launch of several strategic initiatives, including the American Express Blue Card and OPEN for Small Business. Prior to that, Amy spent 10 years in research at Avon Products, supporting the launch of Anew skin care line and multiple fragrances. Amy has seen the power of applying neuroscience to solve business questions that traditional techniques have been unable to enlighten.