Allan Fromen, IDC

Vice President & Consulting Partner, IDC (United States)

Allan Fromen is a research consultant, who uses market insights to help companies differentiate themselves and grow their business. He is currently Vice President and Consulting Partner for IDC’s Global Buyer Behavior Practice, and has held leadership positions at IBM, Thomson Reuters, and GfK. He holds an MS and PhD in Industrial/Organizational Psychology and is a recipient of the Great Mind award from the Advertising Research Foundation (ARF).


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