Presentations

The PDF version of the IIeX Forums agenda is available for download here: PDF Agenda [2MB]

Below are all available PDFs of presentation decks from IIeX Forums 2015.

 

 

Day One: Behavioral Marketing Forum

9:15AM

  • Welcome & Opening Remarks
    by Alex Hunt (BrainJuicer) & Will Leach (TriggerPoint)

9:25AM

  • Beyond Biometrics – It’s Time to Move Faster!
    by Joan Lewis (Joan M. Lewis LLC): [PDF]

9:45AM

  • Leveraging BE Principles to Get Teens to Reassess What They Think They Know About Cigarettes
    by Mark Hall (FCB Garfinkel): [PDF]

10:05AM

  • Putting a Brand Where Their Passions Belong: Brand Building Via Emotional Affiliation
    by Mikio Fujitsuka (Johnson & Johnson Consumer Inc.)

10:25AM

  • When the Behavioral Sciences Turn the Classical Marketing Model on Its Head
    by Alex Hunt (BrainJuicer): [PDF]

10:45AM

  • BE in Action Sessions: Brand Equity
    • “Freeing Behaviour Through Technology”
      by Stephen Phillips (ZappiStore): [PDF]
    • “Brands Are About Feelings, Not Facts”
      by Daryl Travis (Brandtrust): [PDF]

11:35AM

  • Designing for Behavior Change
    by Stephen Wendel (Morningstar, Author of Designing for Behavior Change): [PDF]

11:55AM

  • Breaking Up is Hard to Do: Using Behavioral Economics to Speed New Product Adoption
    by Colin Ho & Brad Bane (Ipsos): [PDF]

12:15PM

  • Measuring the Intangible – What Do Customers Truly Value?
    by Leigh Caldwell (The Irrational Agency) & Lizzi Seear (InterContinental Hotels Group): [PDF]

12:35PM

  • BE in Action Sessions: New Product Development
    • “Brands Are Stereotypes. Here’s Why It Matters”
      by Collette Eccleston, Ph.D (LRW): [PDF]
    • “Applying Behavioral Economics Principles to Create a Delicious New Product Category”
      by Dr. Alexandrea Hunt (C Space): [PDF]
    • “Behavioral Testonomics: Leveraging Human Behavior to Uncover Future Needs”
      by Dr. John Barrett (Consensus Point): [PDF]

2:10PM

  • Jumping Point: Beginning Your First Behavioral Design Activation Project
    by Will Leach (TriggerPoint)[PDF]

2:30PM

  • How Capital One Uses Behavioral Design to Tackle Its Biggest Behavioral Challenges
    by Cathy Bendall (Capital One): [PDF]

2:50PM

  • What Behavioral Economics Can Teach Us About Shoppers
    by Joel Rubinson (Rubinson Partners Inc.): [PDF]

3:10PM

  • BE in Action Sessions: Shopper Marketing
    • “Putting Your Money Where Your Mouth Is”
      by Anouar El Haji (Veylinx): [PDF]
    • “Supermarket of the Future”
      by Ana Iorga (Buyerbrain): [PDF]
    • “Research Output and the Case for Optimism”
      by Charlie Richards (Tonic Insight): [PDF]

4:00PM

  • Tying It All Together: Interactive Workshop
    by Mark Earls (Author of HERD and Copy Copy Copy): [PDF]

5:00PM

  • Closing Remarks
    by Alex Hunt (BrainJuicer) & Will Leach (TriggerPoint)

 

Day Two: Nonconscious Impact Measurement Forum

8:45AM

  • Welcome & Opening Remarks
    by Gregg Archibald (Gen2 Advisors) & Michelle Adams (Marketing Brainology)

9:00AM

  • One Size Fits Some: “Little Big Data” and the Evolution of Nonconscious Consumer Segmentation
    by Matt Tullman (Merchant Mechanics)

9:20AM

  • The Notion of Emotion
    by Dr. Collette Eccleston (LRW): [PDF]

9:40AM

  • The Science Behind Mobile Design
    by Diana Lucaci (True Impact) & Parisa Durrani (Plastic Mobile): [PDF]

10:00AM

  • Client Panel: New Horizons in Applied Neuroscience
    Moderated by Carl Marci (Nielsen Company), with panelists Andy Smith (The Hershey Company), Marjorie Reedy (Merck), & John Trenholm (Toys “R” Us)

10:50AM

  • The Next Generation of Social Intelligence: How New Social Listening Approaches and Technologies Are Unlocking Deeper Meanings, Emotions, and Predictions
    by Rob Key (Converseon): [PDF]

11:10AM

  • Sorry, the Digital You Is More Interesting: Using Social Media as a Back Door into the Mind
    by Vesselin Popov (The University of Cambridge Psychometrics Centre): [PDF]

11:30AM

  • It’s Not What You Say, It’s How You Say It
    by Dan Emodi (Beyond Verbal): [PDF]

11:50AM

  • What Persuades Consumers to Love (and Buy) Brands? Quant + Qual Tells the Story
    by Kacy Doster (Communicus): [PDF]

12:10PM

  • The Business of Nonconscious Measurement: Making It Work in Client Organizations
    Moderated by Gregg Archibald (Gen2 Advisors), with panelists Joan Lewis (Joan M. Lewis LLC), Patricia Montesdeoca (Colgate Palmolive), & Amy Marcus (Prudential Financial)

1:40PM

  • A Visual Mosaic of Understanding
    by Anders Bengtsson (Protobrand): [PDF]

2:00PM

  • Sticky Takes Eye Tracking from Inaccessible to SaaS
    by Jeff Bander (Sticky): [PDF]

2:20PM

  • The Consumer Sense of Self: Are We Truly Sentient?
    by Aaron Reid, Ph.D (Sentient Decision Science): [PDF]

2:40PM

  • “All Dressed Up with No Place to Go”: How to Incorporate Nonconscious (Implicit, System 1) Insights into Marketing Strategies and Executions
    by Paul Conner (Emotive Analytics): [PDF]

3:00PM

  • Decoding Human Motivation and Transforming Marketing Strategy
    by Dr. David Forbes (Forbes Consulting Group): [PDF]

3:20PM

  • Fast Pitch Round: 3 Start-ups Poised To Change Nonconscious Measurement
    • “5 Things You Need to Know”
      by Kevin Keane (Brainsights): [PDF]
    • “Lightwave”
      by Rana June (Lightwave Inc.): [PDF]

4:00PM

  • Face Value: The Power and Promise of Emotion from Video
    by Dr. Marian Bartlett (Emotient): [PDF]

4:20PM

  • Neurowearables Are Here
    by Javier Minguez (BitBrain Technologies): [PDF]

4:40PM

  • Building Brands in the Brain the Neuro-Insight Way
    by Pranav Yadav (Neuro-Insight): [PDF]

5:00PM

  • Client Panel: Our Biometric Future
    Moderated by Matt Tullman (Merchant Mechanics), with panelists Zach Schendel (Netflix.com), Kristian Gravelle (AstraZeneca), & Anshul Jain (International Flavors & Fragrances Inc.)

5:00PM

  • Closing Remarks
    by Gregg Archibald (Gen2 Advisors)