2014 Presentations

Below are all available presentations from last years’ NIMF!

 

8:45AM

  • Welcome and Opening Remarks
    by Dana Stanley (GreenBook), Dr. Carl D. Marci (Innerscope Research) & Matt Tullman (Merchant Mechanics): [VIDEO]

MODULE 1: Building a Foundation for Nonconscious Measurement in Research

9:00AM

  • Making Nonconscious Measurement Practical for Marketing Insights
    by Jim Berling (Burke Institute): [PDF][VIDEO]

9:20AM

  • More Effective Marketing Through Research Innovation: The Case for Neuroscience Methods
    by Horst Stipp (The ARF): [PDF][VIDEO]

MODULE 2: The Business Case for Applied Neuroscience

9:40AM

  • Up Close & Personal With Clients: Round 1
    Moderated by Michelle Adams (Marketing Brainology) Panelists: Mike Donahue (AAAA) & Marjorie Reedy (Merck): [VIDEO]

10:00AM

  • Science Faction: How Emerging Tech & Brain Science are Creating Pragmatic Solutions
    by Jeremy Sack, Ph.D. (LRW): [PDF][VIDEO]

10:15AM

  • Under the Radar in Real Time: Measuring Emotions “In the Moment”
    by Amit Ghosh (Forbes Consulting): [PDF][VIDEO]

10:45AM

  • Frontiers of Applied Neuroscience: Testing Consumers’ Responses to Innovation
    by Thomas Ramsøy (Neurons Inc): [PDF][VIDEO]

MODULE 3: The Business Case for Implicit & System 1 Techniques

11:40AM

  • Up Close & Personal With Clients: Round 2
    Moderated by Matt Tullman (Merchant Mechanics) Panelists: Nick Graham (Pepsico) & Merck Representative (Merck): [VIDEO]

12:00PM

  • Our Lips Are Sealed: Why the Truth is Implicit
    by David Penn (Conquest): [PDF][VIDEO]

12:15PM

  • Getting Up to Speed and Taking the Next Steps with Implicit Association Techniques
    by Paul Conner (Emotive Analytics): [PDF][VIDEO]

12:30PM

  • Charting the Nonconscious by Going Beyond Implicit
    by Aaron Reid (Sentient Decision Science): [PDF][VIDEO]

12:45PM

  • From Insights to Change Agents: Using Behavioral Design to Change Behaviors And Drive Impact
    by Will Leach (TriggerPoint): [PDF][VIDEO]

MODULE 4: The Business Case for Biometric Measurement

2:00PM

  • Up Close & Personal With Clients: Round 3
    Moderated by Dr. Carl D. Marci (Innerscope Research) Panelists: Bill Bean (Mattel), Jay Leon (Turner), & Elita Baram (Campbell Soup Company): [VIDEO]

2:20PM

  • LabKit: The Better, Faster, Cheaper Neuromarketing Solution
    by Jake Stauch (NeuroSpire): [PDF][VIDEO]

2:35PM

  • I Can Hear It In Your Voice: Voice Analytics Comes of Age
    by Dan Marom (Beyond Verbal): [VIDEO]

3:05PM

  • How Google Glass Changes the Measurement Game
    by David Zakariaie (Senseye): [VIDEO]

MODULE 5: The Business Case for Holistic Nonconscious Models

3:40PM

  • Up Close & Personal With Clients: Round 4
    Moderated by Aaron Reid (Sentient Decision Science) Panelists: Tony Marlow (Yahoo!) & Sarah Snudden (Keurig Green Mountain): [VIDEO]

4:00PM

  • The Best Of Both Worlds: How Facial Coding & Traditional Research Work Together
    by Dan Hill (Sensory Logic): [PDF][VIDEO]

4:15PM

  • The Nonconscious Mashup Model: Combining the Best of All Worlds
    by Matt Tullman (Merchant Mechanics): [PDF][VIDEO]

4:30PM

  • Beyond Sentiment: Using Text Analytics to Uncover Latent Cognitive Insights
    by Amber Strain (Decooda): [PDF][VIDEO]

4:45PM

  • The Science of Foresight, Strategy and Innovation
    by John McGarr (Fresh Squeezed Ideas): [PDF][VIDEO]

5:00PM

  • Closing Remarks
    by Dr. Carl D. Marci (Innerscope Research) & Matt Tullman (Merchant Mechanics): [VIDEO]