Making Nonconscious Measurement Practical for Marketers
NIMF is an intensive day of learning and collaboration around the business impact generated by the dynamic and growing field of nonconscious measurement. You will learn the business case for and be inspired by nonconscious measurement methods, including:
For business professionals, this is a unique opportunity to keep up on the latest techniques and create business opportunities for your firm. For academics and students, this is a great chance to see the latest practical applications of academic theory. The IIeX Nonconscious Impact Measurement Forum is brought to you by GreenBook, the creators of world-class events for marketers and researchers like the Insight Innovation eXchange (IIeX).